Award Winning Creative Backed by Research

Capacity Marketing is a comprehensive marketing firm with deep roots in research and award-winning creative. With over 25 years of experience, we are helping our clients reach their intended audience and connecting with them through powerful messaging and media.

Our Mission

Our corporate focus is on your success. Through our research and methodology, we're able to translate data into successful design & messaging that will hit home with your target audience.

Our Process

Research & Discovery

The foundation of our marketing strategy is built on facts discovered through our in-depth research. Everything we do begins with detailed research and discovery. We analyze core positioning, market trends, competitive landscape, and immerse ourselves in you and your industry. That research drives the strategy and recommended tactics.

Design & Creative

Our design and creative is steered by research results. The research empowers our designers to be creative and implement design elements to make your brand stand out against the competition. Design in marketing is the corpus callosum that connects your company to your brand, and ultimately to your audience.

Key Insights & Metrics

During and at the completion of any campaign, we spend time understanding the results. We look at the metrics, find key insights and implement adjustments to make informed marketing decisions on future initiatives. Each campaign will provide data to allow us to improve and perfect an everlasting growth model.

Our Values


Our success depends on your success. But we are driven because we care about your success. We want every one of our clients to know we have their back.


We pivot, adjust, and adapt. We are skilled at learning and finding the tools we need to get the job done even with tight deadlines.


We think outside the box but within the margins of marketing research. Creative is our science to express your brand.


There is no “I” in team. We believe in achieving more together than as individuals. We are open, honest, and approachable.


Research, objectivity, and truth are our superpowers. To achieve the highest level of performance, we are candid about the findings.


Our team members are chosen because they have passion and gumption. We don’t shy away from late nights; we do what it takes to get the job done.

“We wanted to stay true to our vision of a marketing firm that has our clients’ best interests at heart, a company that values candor and customer success above all.” - Matt Dorcas

Meet our team

Matt Dorcas


Eric Egeland

Vice President/COO

John Bell

Senior Vice President

Tara Jordan

AVP of Business Development, East Coast

Brianna Valentin

Sales Executive

CJ Millar

Head of Strategy

Victoria Rosenthal

Account Manager

Martyna Triggs

Sr. Market Analyst

Kelly Clark

Project Manager

Autumn St.Martin

Content Manager

Laura Carr

Advertising Analytics Director

Paul Millar

Email Marketing Director

Sonja Fosgate

Market Analyst

Jason Hoss


Sebastian Merlo III

Digital Administrator

Jess Kus

Digital Marketing Associate

Raquel Egeland

Administrative Support

Expertise & Experience

In addition to our rockstar Executive Team, Capacity works with a wide range of consultants and industry experts who bring a unique perspective and broad experience acquired through close collaboration with clients and deep insight to our work. Together, our diverse team shares the same commitment to challenging conventional thinking and solving complex problems, experience that spans a variety of industries, and a passion for helping clients succeed.



Mr. Dorcas is president and CEO of Capacity Marketing. He is an award-winning marketing professional and has worked in the field for more than 25 years. Matt is always focused on both quality and community, dedicating years of hard work to bringing world-class marketing to his clients. He’s been involved in high-visibility projects, including a Telly Award-winning video with renowned poet Maya Angelou. Matt works with his clients on a level like no other and brings a world of experience from the private sector, and now as an entrepreneur for over 8 years. He currently volunteers on the alumni committee for SUNY Orange and serves on the board of directors for the Sullivan County Partnership for Economic Development.

Get to know Matt

Matt sang on tour for a year, performing in over 80 cities and visiting 14 countries.


CPCU, AU, Vice President/COO

Mr. Egeland has been doing marketing research since 1999 but couldn’t execute creative. He put the business plan together for Capacity Marketing in 2014 and got agency expert Matt Dorcas to partner with him.   A published author and thought leader; Eric’s personal values drive Capacity Marketing: Caring, Candor, and Confidence. He insists on honesty and accountability and has an innate “need to know”.

Get to know Eric

Eric was a famous musician reaching fans as far as Japan. He also is a trophy holding super bike racer.


Senior Vice President

Mr. Bell is a seasoned professional with over 20 years sales and marketing experience. In addition to consulting, the breadth of his industry experience includes: marketing and public relations, financial services, and manufacturing. He has a passion for helping businesses overcome complex issues and has a successful track record navigating and mediating difficulty. John has a unique ability to influence and align key stakeholders, and inspire groups to collaborate and work effectively. He is skilled in generating new innovative approaches and compelling value propositions. His work in these areas has transformed top and bottom line numbers for many businesses and has allowed him the pleasure of working with billionaires, celebrities and business icons. Prior to Capacity, John was Managing Director of M&A Advisory Services and a Consultant for Marketing Consulting Services. He has a B.A. from Seton Hall University.

Get to know John

John’s current hobby is MMA fighting!


AVP of Business Development, East Coast

Ms. Jordan was born a competitive business development person.  She has reached top sales person in every organization she has worked for by focusing on her clients needs.

Get to know Tara

Tara loves to stay in shape and is a super competitive lacrosse player.


Sales Executive

Ms. Valentin has worked in the marketing industry since 2014 across all media channels, including television, social media, and digital. Her major clients have included such brands as Hasbro, Keurig, Ulta Beauty, Harley Davidson, and Compass. She is excited to bring her passion for connecting brand identities, creative services, and strategies to the Capacity Marketing team.

Get to know Brianna

Brianna is a huge dog lover, but has a soft spot for her two chihuahuas. She is an avid foodie and loves making special trips to enjoy specific dishes and restaurants.


Head of Strategy

Ms. Millar has over 20 years of experience in the digital industry, CJ brings a deep technical expertise and specializes in digital brand management and e-commerce.

Get to know CJ

CJ is a fine whisky aficionado, rabid Yankees fan, and accomplished equestrian.


Account Manager

Victoria Rosenthal is a senior account manager and digital ads manager extraordinaire, with nearly 10 years of experience in the industry. She began to develop her digital chops in NYC, with the opportunity to work on big brands like SmartPak, Red Robin, Bissell, and Church & Dwight. Her first love and specialty is managing Google Ads/AdWords, with a breadth of other skills in social media management, content marketing, and SEO.

Get to know Victoria

In addition to driving her Subaru WRX, Victoria loves to ride her GSXR 750.


Sr. Market Analyst

Ms. Triggs is the lead analyst for Capacity Marketing heading up engagements on startups, non-profit organizations, government entities, and multimillion dollar companies. Special engagements include the Sullivan County Casino Study, Dutchess County ARC Situational Fit Analysis, and Double Day Stadium Economic Impact Study. She is dedicated to giving back to the community and has participated with non-profit organizations and hurricane relief efforts in Florida; both keeping her up on how vital coordination is between local governments and non-profit institutions. Martyna received her B.S. in English Secondary Education and has utilized her natural talents for research and analysis to educate clients towards success. Her repertoire of skills has expanded to encompass digital marketing and creative design.

Get to know Martyna

Martyna was born in Poland, speaks fluent Polish, and makes some mean pierogis.


Project Manager

Ms. Clark is a social media specialist with a passion for writing. She graduated top of her class at Emerson with a concentration in writing literature and publishing. She uses that love of writing to connect potential customers with the story of our clients.

Get to know Kelly

Kelly rides dressage with her horse Bonnie the Clyde. (The Clydesdale in the photo above!)


Content Manager

Autumn started marketing very early with her family’s equine businesses. Later she ventured into the entertainment, hospitality, and amusement park industries internationally. With experience developing engaging and SEO-rich blog and website content, Autumn brings passion, knowledge and progressive consumer interests to her work in social and content marketing.

Get to know Autumn

Autumn loves crafting, unicorns, local music, horses, and is a member of a local roller derby league.


Advertising Analytics Director

Ms. Carr has been in the digital space for over 20 years and while she has experience in all areas of digital, her main focus is Analytics.  With her high-level of expertise in Google Analytics, Site Catalyst, and Google Tag Manager she is able to make data-driven recommendations to improve the goals of the client.  Some of her previous clients include K12, Kumon, Avon, The Maids and Scotts Lawn care products.

Get to know Laura

Loves to spend time camping and spending weekends on the lake, as well as hiking and skiing when the snow falls.


Email Marketing Director

Paul is a Clemson University alumnus who’s passionate about people and travel. Upon graduation he began his digital marketing career in New York City. His decade-plus tenure in the city was concentrated on email marketing, web analytics, and digital advertising, and he worked with clients such as Kenneth Cole, Comedy Central, and Eastern Mountain Sports before moving to the client side. He more recently worked for New York Road Runners, the company best known for hosting the New York City Marathon, where he revolutionized their email marketing and web analytics programs and trained multiple departments to be self-sufficient in both.

Get to know Paul

Paul loves solo travel and has visited more than ten countries, including Spain, Colombia, Brazil, New Zealand, and Samoa.


Market Analyst

Sonja is a lifelong learner that relishes each client as an opportunity to gain new knowledge about industries, businesses, and consumer behaviors. She digs deep to gain a thorough understanding that lays a foundation for successful marketing campaigns. Sonja earned her B.S. of Marketing Management and Master of Business Administration from Western Governors University.

Get to know Sonja

Sonja administrates a completely text-based sword-and-sorcery online role-playing game.



Mr. Hoss is a seasoned professional photographer whose career blossomed through his involvement in the film industry. He considers that experience an invaluable tool that has allowed him to work in all forms of the photographic arts by providing him with an array of different perspectives and mechanics. This practice has encouraged him to produce dramatic and inspiring images with the unique ability to tell a story through a single photograph. Jason has a firm belief that not only are his subjects deserving of much more than a standard, linear process, but that each and every image he captures can be as original as the next!

Get to know Jason

Jason is a Veteran of the United States Army’s Military Intelligence Corps and is a Legionnaire in America's largest veteran’s service organization, The American Legion.

Merlo III

Digital Administrator

Sebastian is driven by a passion to help organizations large and small create effective and engaging digital marketing campaigns that drive success. Sebastian is a recent graduate of SUNY Oneonta where he majored in Business Economics with a focus in Marketing. During his time completing his degree, he developed his skills as an online communication specialist through an integrated digital presence for organizations of all types, from software start-ups to non-profit organizations in his community. Sebastian is excited to extend his expertise and commitment to further benefit businesses and organizations. Utilizing his hands-on experiences and propelling clients forward through communication and by engaging with the most impactful audiences.

Get to know Sebastian

Aside from the time Sebastian spends working to elevate his clients, he loves to enjoy the great outdoors. From hiking and biking in the warmer months to snowboarding in the wintertime, Sebastian takes his passion for success seriously in all settings!


Digital Marketing Associate

Ms. Kus has worked in the veterinary field for 6 years and has an extensive amount of experience in human services and customer relations. Working on the animal hospitals social media for her time there, she has opened the door to a new career doing work on various social media accounts. She thrives on creativity and dedication.

Get to know Jess

Jess loves the outdoors, especially target shooting which she excels at, and is also an avid casino enthusiast.


Administrative Support

Raquel graduated from SUNY Oneonta with a bachelor’s degree in Communication Studies. She is new to the marketing field but is eager to learn about all types of marketing and everything involved within it.

Get to know Raquel

Raquel loves traveling. She has been to Italy and traveled to many states. She aspires to travel to more countries.