Award Winning Creative Backed by Research

Capacity Marketing is a comprehensive marketing firm with deep roots in research and award winning creative. With over 25 years of experience, we are helping our clients reach their intended audience and connecting with them through powerful messaging and media.

Our Mission

Our corporate focus is on your success. Through our research and methodology, we're able to translate data into successful design & messaging that will hit home with your target audience.

Our values


Caring is a way of life at Capacity Marketing. We care about our clients and our people. We care about our work, our reputation, and our communities.


To achieve a high level of performance for our clients, we are candid about the findings. Research, objectivity and truth are our super powers, and it is candor that brings these powers to life.


We are dreamers, tastemakers...artists. Creating with Confidence, knowing it's backed up by research and truth.

Our non-negotiables


Our team members are curious thinkers with an insatiable appetite to know and understand. This need to know is what drives us to keep going until we find answers and generate results.


We are adaptive doers, encouraging our clients and each other to move, grow, and succeed. A focus on growth drives us to continually improve and never become complacent.


Our senior staff wants all our clients and team members to feel empowered by independence, taking control and feeling capable of their own success!

“We wanted to stay true to our vision of a marketing firm that has our clients’ best interests at heart, a company that values candor and customer success above all.” - Matt Dorcas

Meet our executive team

Matt Dorcas

Managing Partner

Eric Egeland


John Bell

Senior Vice President

Martyna Triggs

Senior Analyst

Jen Cassaro

Project Manager

Jason Hoss


Expertise & Experience

In addition to our rockstar Executive Team, Capacity works with a wide range of consultants and industry experts who bring a unique perspective and broad experience acquired through close collaboration with clients and deep insight to our work. Together, our diverse team shares the same commitment to challenging conventional thinking and solving complex problems, experience that spans a variety of industries, and a passion for helping clients succeed.


Managing Partner

Mr. Dorcas is an award-winning marketing professional and has worked in the field for more than two decades. Matt has been singular in his commitment to both quality and community, dedicating years of hard work to bring world-class marketing to his clients. He’s been involved in high-visibility projects, including a Telly Award-winning project with renowned poet Maya Angelou. Matt also works with our clients on a level like no other with experience in the private sector and now as an entrepreneur for over 6 years.

Get to know Matt

Matt sang on tour for a year, preforming in over 80 cities and visiting 14 countries.


CPCU, AU, Partner

Mr. Egeland and Capacity Consulting have been helping clients accelerate to success since 1999. They have consulted on and conducted hundreds of engagements in the private, public, and non-profit sectors. A published author and thought leader; Eric’s personal values drive Capacity Marketing: Caring, Candor, and Confidence. He insists on honesty and accountability and has an innate “need to know”.

Get to know Eric

Eric was a famous musician reaching fans as far as Japan. He also holds a trophy in super bike racing.


Senior Vice President

Mr. Bell is a seasoned professional with over 20 years sales and marketing experience. In addition to consulting, the breadth of his industry experience includes: marketing and public relations, financial services, and manufacturing. He has a passion for helping businesses overcome complex issues and has a successful track record navigating and mediating difficulty. John has a unique ability to influence and align key stakeholders, and inspire groups to collaborate and work effectively. He is skilled in generating new innovative approaches and compelling value propositions. His work in these areas has transformed top and bottom line numbers for many businesses and has allowed him the pleasure of working with billionaires, celebrities and business icons. Prior to Capacity, John was Managing Director of M&A Advisory Services and a Consultant for Marketing Consulting Services. He has a B.A. from Seton Hall University.

Get to know John

John’s current hobby is MMA fighting!


Senior Analyst

Ms. Triggs is the lead analyst for Capacity Marketing heading up engagements on startups, non-profit organizations, government entities, and multimillion dollar companies. Special engagements include the Sullivan County Casino Study, Dutchess County ARC Situational Fit Analysis, and Double Day Stadium Economic Impact Study. She is dedicated to giving back to the community and has participated with non-profit organizations and hurricane relief efforts in Florida; both keeping her up on how vital coordination is between local governments and non-profit institutions. Martyna received her B.S. in English Secondary Education and has utilized her natural talents for research and analysis to educate clients towards success. Her repertoire of skills has expanded to encompass digital marketing and creative design.

Get to know Martyna

Martyna was born in Poland, speaks fluent Polish, and makes some mean pierogis.


Project Manager

Mrs. Cassaro started her marketing journey with a dual BA in journalism and television & radio communications from SUNY Cortland. She then worked in the field of medical videography before starting her own company in 1994.

Jen has managed over 1,000 projects and is an accomplished cinematographer and editor.

Get to know Jen

Jen is a member of an all girls poker league, playing once a month for 19 years.



Mr. Hoss is a seasoned professional photographer whose career blossomed through his involvement in the film industry. He considers that experience an invaluable tool that has allowed him to work in all forms of the photographic arts by providing him with an array of different perspectives and mechanics. This practice has encouraged him to produce dramatic and inspiring images with the unique ability to tell a story through a single photograph. Jason has a firm belief that not only are his subjects deserving of much more than a standard, linear process, but that each and every image he captures can be as original as the next!

Get to know Jason

Jason is a Veteran of the United States Army’s Military Intelligence Corps and is a Legionnaire in America's largest veteran’s service organization, The American Legion.